Sr. Social Media Specialist
JOB PURPOSE
Contributes to the Integrated Global Communications social media strategy, objectives, and plans and leads the execution and tactics. Defines the identity of the social channels to drive customer, media and Independent Sales Force engagement – fitting the strategy, tone, voice and the stories that are uniquely Mary Kay. Works with internal teams to align efforts and messaging; establish priorities and objectives for campaigns based on Company objectives.
Ensures that Mary Kay social activities and social platforms are technically and content-optimized to increase engagement, build awareness and create advocacy. Provides organization with timely and consistent best practices and insights to support in the ever-evolving social media landscape. Leverages social media channel mix and resources/tools and content; assesses technical capabilities, provides recommendations and ensures local deployment. Delivers social analytics to evaluate social channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Supports all aspects of Mary Kay Integrated Global Communications social media plans including concept, execution, technology and vendor assessments, tool and system selection, development, and deployment.
- Supports content creation for Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat and YouTube, among other social networks.
- Creates, coordinates and executive a Social and Digital Editorial Content Calendar under the supervision of the Digital & Social Media Manager.
- Coordinates for the planning, development and optimization of strategic social media paid strategy under the direction of the Digital & Social Media manager.
- Assists with social media strategy, activations and paid media to support all corporate citizenship projects including sustainability efforts and the non-profits managed by the Integrated Global Communications team.
- Creates, executes and maintains strategy and content for websites.
- Coordinates the strategy and execution of content to be used through sharing technologies like apps.
Contributes to the Integrated Global Communications social media strategy, objectives, and plans and leads the execution and tactics. Defines the identity of the social channels to drive customer, media and Independent Sales Force engagement – fitting the strategy, tone, voice and the stories that are uniquely Mary Kay. Works with internal teams to align efforts and messaging; establish priorities and objectives for campaigns based on Company objectives.
Ensures that Mary Kay social activities and social platforms are technically and content-optimized to increase engagement, build awareness and create advocacy. Provides organization with timely and consistent best practices and insights to support in the ever-evolving social media landscape. Leverages social media channel mix and resources/tools and content; assesses technical capabilities, provides recommendations and ensures local deployment. Delivers social analytics to evaluate social channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Supports all aspects of Mary Kay Integrated Global Communications social media plans including concept, execution, technology and vendor assessments, tool and system selection, development, and deployment.
- Supports content creation for Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat and YouTube, among other social networks.
- Creates, coordinates and executive a Social and Digital Editorial Content Calendar under the supervision of the Digital & Social Media Manager.
- Coordinates for the planning, development and optimization of strategic social media paid strategy under the direction of the Digital & Social Media manager.
- Assists with social media strategy, activations and paid media to support all corporate citizenship projects including sustainability efforts and the non-profits managed by the Integrated Global Communications team.
- Creates, executes and maintains strategy and content for websites.
- Coordinates the strategy and execution of content to be used through sharing technologies like apps.
- Works with partners at a global, regional and market levels, as well as
with a third-party-provider to leverage tools for the distribution of targeted
content.
- Uses analytics and data-driven insights to ensure objectives are met and identify new opportunities and recommendations to optimize and grow social media presence and capabilities.
- Leverages sales force insights, competitive intelligence reports and global research tools to discover social media behavioral trends and stay informed about industry trends and best practices in social media and digital experiences.
- Provides social media expertise to the organization.
- Briefs Manager, senior management, and stakeholders on the performance of the Global social channels.
- Actively follows industry experts in social media; and continually stays abreast of best practices in social platforms. Explores new technology trends, solutions and innovation recommending new opportunities.
- Demonstrates social and digital expertise to internal stakeholders and senior management serving as the subject matter expert and champion for content best practices, social resources and tools, and industry trends.
- Uses analytics and data-driven insights to ensure objectives are met and identify new opportunities and recommendations to optimize and grow social media presence and capabilities.
- Leverages sales force insights, competitive intelligence reports and global research tools to discover social media behavioral trends and stay informed about industry trends and best practices in social media and digital experiences.
- Provides social media expertise to the organization.
- Briefs Manager, senior management, and stakeholders on the performance of the Global social channels.
- Actively follows industry experts in social media; and continually stays abreast of best practices in social platforms. Explores new technology trends, solutions and innovation recommending new opportunities.
- Demonstrates social and digital expertise to internal stakeholders and senior management serving as the subject matter expert and champion for content best practices, social resources and tools, and industry trends.
KNOWLEDGE, SKILLS AND ABILITIES
Education: Bachelor’s degree, or equivalent, in Business, Communications, Marketing, Online and/or Social Media Marketing or related field.
Experience: 5+ years of cumulative work experience in a social media, marketing/advertising/public relations/digital marketing role. Proficiency in social media analytics and social terminology. Previous non-profit experience preferred, but not required
1. Must have integrated marketing experience with demonstrated in depth knowledge and experience with social media planning, channels, and engagement.
2. Displays in-depth knowledge and understanding of existing and social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, etc.), their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios.
3. Must have a creative eye for visual design.
4. Critical to this position’s success is the ability to manage multiple routine projects with attention to detail.
5. Must be self-sufficient, able to prioritize and organize. Must have good organizational skills, attention to detail and ability to prioritize and work in a multi-task environment
6. Must have strong interpersonal, diplomacy and communication skills to effectively communicate, collaborate, and provide direction to stakeholders and partners.
7. Must be able to collaborate with external Agencies, vendors, internal Creative partners and cross functional teams.
Education: Bachelor’s degree, or equivalent, in Business, Communications, Marketing, Online and/or Social Media Marketing or related field.
Experience: 5+ years of cumulative work experience in a social media, marketing/advertising/public relations/digital marketing role. Proficiency in social media analytics and social terminology. Previous non-profit experience preferred, but not required
1. Must have integrated marketing experience with demonstrated in depth knowledge and experience with social media planning, channels, and engagement.
2. Displays in-depth knowledge and understanding of existing and social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, etc.), their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios.
3. Must have a creative eye for visual design.
4. Critical to this position’s success is the ability to manage multiple routine projects with attention to detail.
5. Must be self-sufficient, able to prioritize and organize. Must have good organizational skills, attention to detail and ability to prioritize and work in a multi-task environment
6. Must have strong interpersonal, diplomacy and communication skills to effectively communicate, collaborate, and provide direction to stakeholders and partners.
7. Must be able to collaborate with external Agencies, vendors, internal Creative partners and cross functional teams.